By now Ryan Reynolds' marketing savvy and flair for social media is no secret, but it’s reaching a point where it wouldn’t be that far fetched to picture him alongside Jon Hamm’s Don Draper in an episode ofMad Men. As Reynolds himself loves to flaunt, he has ownership stake in companies such as Mint Mobile, Maximum Effort and, of course, Aviation Gin.
While his financial success with Aviation Gin’s venture is indisputable after the company wassold to liquor giant Diageo in a deal worth $600m, the public might be be more pleased with how the gin brand and Maximum Effort have unleashed Reynolds’ creative and comedic talents turning out ads that continue to blur the thin line between the movie star’s real life persona and his belovedDeadpoolpersonality.
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In the latest Aviation Gin ad, Reynolds can be seen displaying the brand’s new king size “Homeschool Edition” bottle, which is “just like the classic delicious Aviation gin that you love, but with more ounces”.
The clip is sure to strike a note with frustrated parents struggling to get a grasp of long-forgotten math and geography lessons and, unlikehis lovely Mint Mobile ad featuring Rick Moranis, is not as family friendly, with Reynolds dropping a couple f-bombs here and there as he reminisces his middle school traumas.
With Reynolds continuing to churn out ads like these, it’s no wonder AdWeek named him “Brand Visionary for 2020”; the man is truly a marketing powerhouse. Whether he’s trolling his wife, Blake Lively, playing onhis perpetual feud with Hugh Jackmanto prop up the latter’s own Laughing Man Coffee, or using Aviation Gin’s platform to raise money for bartenders, Reynolds' style clearly resonates with fans.
It’s also good to know Reynolds has no qualms whatsoever about making fun of himself. No matter the outcome for his upcoming filmFree Guy, audiences can be guaranteed to see some good content come out of it. Don’t worry, ifFree Guy’splot of an average bank teller protagonist stuck in aGrand Theft Autoopen world game doesn’t tease any brilliant ad ideas for mere mortals, Reynolds is sure to come up with something funny to make out of it.
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